| Is customization fruitful in industrialized homebuilding industry? I Nahmens, V Bindroo Journal of construction engineering and management 137 (12), 1027-1035, 2011 | 81 | 2011 |
| Customer clusters as sources of innovation-based competitive advantage V Bindroo, BJ Mariadoss, RG Pillai Journal of International Marketing 20 (3), 17-33, 2012 | 59 | 2012 |
| An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes B John Mariadoss, R Echambadi, MJ Arnold, V Bindroo Journal of the Academy of Marketing Science 38, 704-719, 2010 | 29 | 2010 |
| Do retail alliances enhance customer experience? Examining the relationship between alliance value and customer satisfaction with the alliance N Mouri, V Bindroo, J Ganesh Journal of Marketing Management 31 (11-12), 1231-1254, 2015 | 23 | 2015 |
| Satisfaction—repurchase intentions relationship: Exploring the contingent roles of consideration set size and Price consciousness V Bindroo, X He, R Echambadi Customer Needs and Solutions 3, 115-125, 2016 | 17 | 2016 |
| Supplier cluster characteristics and innovation outcomes RG Pillai, V Bindroo Journal of Business Research 112, 576-583, 2020 | 13 | 2020 |
| Customer satisfaction with consumption systems V Bindroo, BJ Mariadoss, R Echambadi, KR Sarangee Journal of Business-to-Business Marketing 27 (1), 1-17, 2020 | 13 | 2020 |
| The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty–extension attitude relationship RG Pillai, V Bindroo Journal of Business Research 67 (7), 1353-1359, 2014 | 9 | 2014 |
| Do mergers and acquisitions disrupt marketing capabilities? RK Reddy, SJ Park, V Bindroo BRQ Business Research Quarterly, 23409444221113869, 2022 | 3 | 2022 |
| Valence-and arousal-focused emotional clusters among highly-satisfied customers V Bindroo, RG Pillai, MJ Arnold Journal of Managerial Issues, 43-62, 2015 | 3 | 2015 |
| The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty–extension attitude relationship R Ganesh Pillai, V Bindroo Journal of Business Research 67 (7), 1353-1359, 2014 | 3 | 2014 |
| Customer satisfaction with industrial consumption systems V Bindroo, BJ Mariadoss, K Sarangee, R Echambadi Journal of Business to Business Marketing, 2019 | | 2019 |
| Perceived Difficulty of Manufacturing the Extension and Extension Evaluation: Do Perceptions of Complementarity and Substitutability Matter? V Bindroo, R Ganesh Pillai ACR North American Advances, 2011 | | 2011 |
| Two essays on satisfaction VM Bindroo University of Central Florida, 2009 | | 2009 |
| CONSUMER EVALUATION OF BRAND EXTENSIONS: INVESTIGATING THE NONLINEAR RELATIONSHIP BETWEEN PERCEIVED DIFFICULTY AND BRAND EXTENSION ATTITUDE V Bindroo, R Echambadi Enhancing Knowledge Development in Marketing, 267, 2006 | | 2006 |
| Agglomeration effects in collaborative clusters: the differential effects of competitor and supplier clusters on innovation V Bindroo | | |
| The Effects of Perceived Difficulty on Brand Extension Attitudes for High Quality Brands R Echambadi, MJ Arnold, BJ Mariadoss, V Bindroo | | |
Rajani Ganesh PillaiNorth Dakota State UniversityΗ διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα ndsu.edu
