| Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining its Impact on Brand Image and Online Purchase Intentions in India SJH Siddiqui MS, Siddiqui UA, Khan MA, Alkandi IG, Saxena AK J. Theor. Appl. Electron. Commer. Res 16 (4), 1008, 2021 | 115 | 2021 |
| Investigation of Big Data Analytics for Sustainable Smart City Development: An Emerging Country MKIRSH M. A. Khan, M. S. Siddiqui IEEE Access 10, 16028 - 16036, 2022 | 23* | 2022 |
| A STUDY ON THE INFLUENCE AND IMPACT OF ADVERTISING TO CONSUMER PURCHASE BEHAVIOUR IN RURAL AREAS OF INDIA MS Siddiqui Academy of Strategic Management Journal 20 (5), 1-22, 2021 | 5 | 2021 |
| A Study on Factors Affecting Purchase Decision Based on Awareness, Affordability, Adoptability and Availability of FMCG products in Rural India S Siddiqui, A Alam, J Haroon Journal of Accounting & Marketing 6 (2), 01-03, 2017 | 4 | 2017 |
| Performance of hul's FMCG Products: Evidence from rural market of Uttar Pradesh, India MS Siddiqui, AK Saxena ZENITH International Journal of Business Economics & Management Research 9 …, 2019 | 1 | 2019 |
| ROLE OF MEDIA: A STUDY ON IMPACT OF ATYPICAL MEDIA IN RURAL AREAS OF UTTAR PRADESH, INDIA. MS SIDDIQUI, A ALAM CLEAR International Journal of Research in Commerce & Management 6 (7), 2015 | 1 | 2015 |
| Leadership and Administrative Principles in Management DMSSDB Dahinine Scientific International Publishing House ISBN 978-93-6132-347-8 1, 280, 2024 | | 2024 |
| Determinants of financial inclusion among women-owned enterprises: a case study of the informal sector FK Sherwani, SZ Shaikh, S Behal, MS Siddiqui Arab Gulf Journal of Scientific Research, 2023 | | 2023 |
| Digital Marketing: Tools and Strategies S Siddiqui, M.S., Nawaz, S. & Habib | | 2023 |
| THE IMPACT OF TRANSFORMATIONAL LEADERSHIP ONORGANIZATIONAL PERFORMANCE MS Siddiqui The Changing Scenario of Management 1, 97, 2022 | | 2022 |
| People Management Through HRM & Transformational Leadership: A Key Factor of Organizational Performance MS Siddiqui, UA Siddiqui Journal of University of Shanghai for Science and Technology 23 (2), 371-381, 2021 | | 2021 |
| Factors Affecting Buying Behavior of Consumers for Personal Cars by Fuel Categories Siddiqui, M. S., Shoeb, A., & Usmani K International Journal of Advanced Science and Technology 29 (11), 1707-1718, 2020 | | 2020 |
| Insights into Economics and Management MS Siddiqui ISBN: 978-93-90149-32-2, Book Publisher International, UK, 2020 | | 2020 |
| Factors Affecting Buying Behavior of Consumers for Personal Cars by Fuel Categories A Shoeb, K Usmani, MS Siddiqui | | 2020 |
| Industrial Management and Entrepreneurship Development (Revised) MS Siddiqui, A Alam ISBN: 978-3-330-07333-3, LAP LAMBERT Academic Publishing, 2019 | | 2019 |
| Strength, Weakness and Opportunities of HUL¢s FMCG Products: Rural Market of Uttar Pradesh, India A SIDDIQUI, M. S., & ALAM Journal of Business and Management (IOSR-JBM) 20 (9), 58-69, 2018 | | 2018 |
| Make in India:“An action agenda for entrepreneurship and innovation in rural areas, India.” MS Siddiqui, A Alam, M Salim Asian Journal of Multidimensional Research (AJMR) 7 (9), 174-180, 2018 | | 2018 |
| Industrial Management and Entrepreneurship Development S Siddiqui, A Alam ISBN (978-3-659-92747-8),LAP LAMBERT Academic Publishing 1, 246, 2017 | | 2017 |
| RURAL MARKETING AND FMCG PRODUCTS OF HUL: OPPORTUNITIES AND CHALLENGES S Siddiqui, A Alam International Journal of Development Research 6 (09), 9494-9496, 2016 | | 2016 |
| Full Length Review Article MS Siddiqui, A Alam | | 2016 |
Aftab AlamG D Goenka UniversityVerified email at gdgu.org
