| The emergence and development of place marketing's confused identity H Skinner Journal of marketing management 24 (9-10), 915-928, 2008 | 256 | 2008 |
| The importance of destination image analysis to UK rural tourism N Greaves, H Skinner Marketing Intelligence & Planning, 2010 | 135 | 2010 |
| Unravelling the complex relationship between nationhood, national and cultural identity, and place branding H Skinner, K Kubacki Place Branding and Public Diplomacy 3 (4), 305-316, 2007 | 105 | 2007 |
| A framework for investigating blended learning effectiveness P Jones, H Skinner, L Wong, A Tatnall, S Burgess Education+ Training, 2014 | 91 | 2014 |
| Wish you were here? Some problems associated with integrating marketing communications when promoting place brands H Skinner Place Branding 1 (3), 299-315, 2005 | 77 | 2005 |
| Meeting the needs of the Millennials and Generation Z: gamification in tourism through geocaching H Skinner, D Sarpong, GRT White Journal of Tourism Futures, 2018 | 73 | 2018 |
| Branding on ambiguity? Place branding without a national identity: Marketing Northern Ireland as a post-conflict society in the USA M Gould, H Skinner Place Branding and Public Diplomacy 3 (1), 100-113, 2007 | 59 | 2007 |
| In search of the genius LOCI: The essence of a place brand H Skinner The Marketing Review 11 (3), 281-292, 2011 | 52 | 2011 |
| Poland: Exploring the relationship between national brand and national culture K Kubacki, H Skinner Journal of Brand Management 13 (4), 284-299, 2006 | 50 | 2006 |
| Nightclubs and bars: what do customers really want? H Skinner, G Moss, S Parfitt International Journal of Contemporary Hospitality Management, 2005 | 46 | 2005 |
| Tries and conversions: are sports sponsors pursuing the right objectives? T Hartland, H Skinner, A Griffiths International Journal of Sports Marketing and Sponsorship, 2005 | 43 | 2005 |
| Comparing nightclub customers¢ preferences in existing and emerging markets K Kubacki, H Skinner, S Parfitt, G Moss International Journal of Hospitality Management 26 (4), 957-973, 2007 | 42 | 2007 |
| Temporal experiences of e-learning by distance learners P Jones, H Skinner, B Leeds Education+ Training, 2014 | 32 | 2014 |
| Blended learning: making an impact on assessment and self-reflection in accounting education P Jones, H Skinner, J Dickfos, C Cameron, C Hodgson Education+ Training, 2014 | 32 | 2014 |
| I spy with my little eye: A comparison of manual versus computer-aided analysis of data gathered by projective techniques L Davidson, H Skinner Qualitative Market Research: An International Journal 13 (4), 441-459, 2010 | 32 | 2010 |
| And did those feet? Getting medieval England “on‐message” R Croft, T Hartland, H Skinner Journal of Communication Management, 2008 | 32 | 2008 |
| Men and women: do they value the same things in mainstream nightclubs and bars? GA Moss, S Parfitt, H Skinner Tourism and hospitality research 9 (1), 61-79, 2009 | 31 | 2009 |
| Speaking the same language: The relevance of neuro‐linguistic programming to effective marketing communications H Skinner, P Stephens Journal of Marketing Communications 9 (3), 177-192, 2003 | 31 | 2003 |
| International business tourism: destination Dublin or destination Ireland? P Byrne, H Skinner Journal of Travel & Tourism Marketing 22 (3-4), 55-65, 2007 | 30 | 2007 |
| Territorial brand management: beer, authenticity, and sense of place TC Melewar, H Skinner Journal of Business Research, 2018 | 28 | 2018 |
