Heather Skinner
Heather Skinner
Institute of Place Management
Verified email at corfusymposium.com - Homepage
Cited by
Cited by
The emergence and development of place marketing's confused identity
H Skinner
Journal of marketing management 24 (9-10), 915-928, 2008
The importance of destination image analysis to UK rural tourism
N Greaves, H Skinner
Marketing Intelligence & Planning, 2010
Unravelling the complex relationship between nationhood, national and cultural identity, and place branding
H Skinner, K Kubacki
Place Branding and Public Diplomacy 3 (4), 305-316, 2007
A framework for investigating blended learning effectiveness
P Jones, H Skinner, L Wong, A Tatnall, S Burgess
Education+ Training, 2014
Wish you were here? Some problems associated with integrating marketing communications when promoting place brands
H Skinner
Place Branding 1 (3), 299-315, 2005
Meeting the needs of the Millennials and Generation Z: gamification in tourism through geocaching
H Skinner, D Sarpong, GRT White
Journal of Tourism Futures, 2018
Branding on ambiguity? Place branding without a national identity: Marketing Northern Ireland as a post-conflict society in the USA
M Gould, H Skinner
Place Branding and Public Diplomacy 3 (1), 100-113, 2007
In search of the genius LOCI: The essence of a place brand
H Skinner
The Marketing Review 11 (3), 281-292, 2011
Poland: Exploring the relationship between national brand and national culture
K Kubacki, H Skinner
Journal of Brand Management 13 (4), 284-299, 2006
Nightclubs and bars: what do customers really want?
H Skinner, G Moss, S Parfitt
International Journal of Contemporary Hospitality Management, 2005
Tries and conversions: are sports sponsors pursuing the right objectives?
T Hartland, H Skinner, A Griffiths
International Journal of Sports Marketing and Sponsorship, 2005
Comparing nightclub customers¢ preferences in existing and emerging markets
K Kubacki, H Skinner, S Parfitt, G Moss
International Journal of Hospitality Management 26 (4), 957-973, 2007
Temporal experiences of e-learning by distance learners
P Jones, H Skinner, B Leeds
Education+ Training, 2014
Blended learning: making an impact on assessment and self-reflection in accounting education
P Jones, H Skinner, J Dickfos, C Cameron, C Hodgson
Education+ Training, 2014
I spy with my little eye: A comparison of manual versus computer-aided analysis of data gathered by projective techniques
L Davidson, H Skinner
Qualitative Market Research: An International Journal 13 (4), 441-459, 2010
And did those feet? Getting medieval England “on‐message”
R Croft, T Hartland, H Skinner
Journal of Communication Management, 2008
Men and women: do they value the same things in mainstream nightclubs and bars?
GA Moss, S Parfitt, H Skinner
Tourism and hospitality research 9 (1), 61-79, 2009
Speaking the same language: The relevance of neuro‐linguistic programming to effective marketing communications
H Skinner, P Stephens
Journal of Marketing Communications 9 (3), 177-192, 2003
International business tourism: destination Dublin or destination Ireland?
P Byrne, H Skinner
Journal of Travel & Tourism Marketing 22 (3-4), 55-65, 2007
Territorial brand management: beer, authenticity, and sense of place
TC Melewar, H Skinner
Journal of Business Research, 2018
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